Casey Hans
Digital Marketing and Web Strategist
About me
As an innovative digital marketing and website professional, my expertise covers a broad spectrum of technical skills with a complimentary side of creativity. My specialties include strategic planning and approaches that drive growth while delivering an optimal user experience.
Positions held
Freelance
First United Bank
Neighborhood Credit Union
Newmark Homes TOUSA
Weitzman Group/Cencor PM
North Texas Real Estate Info Systems
Independent consulting
2005-2021 Customized WordPress websites to meet clients’ tailored needs, blogs, HTML email templates, e-commerce websites, affiliate marketing, training, and graphic design, including branding, logo design, brochures and marketing collateral for small businesses and non-profit organizations
Education
Bachelor of Science in Mass Communications, minors in Computer Science and English, Cum Laude, Leadership award
2016
Digital marketing
First United Bank
2013
Skip-a-Pay campaign
CUNA
2008
Builder website
TOUSA
Skills
Search engine marketing
Search engine optimization
Paid search/Google Ads
Omni-channel campaigns
Social media management
Email marketing & automation
Lead generation
Content marketing
Brand development
UX/UI, front-end development
WordPress
HTML/CSS
A/B testing
Usability
E-commerce
Responsive and mobile design
Conversion rate optimization
Web design
Graphic design
Digital content
Banner ads
Direct mail
Branding
Logo design
Marketing collateral
Adobe Creative Cloud
Content management systems
Google Analytics and GTM
Google Search Console
SEMrush, Ahrefs
Optimizely, HubSpot
Constant Contact, Mailchimp, Vericast
Asana, Basecamp, Trello, Kadince