Portfolio
under construction
Sample work
Projects
- Enhanced company website UX & UI design
- Increased organic traffic by 225% on B2C website
- Identified and corrected 94% of SEO technical issues on B2B website
- Created digital strategy roadmaps for both B2B and B2C lines of business websites
- Manage PPC ads, digital campaigns, and landing pages for lead generation
- Managed and optimized company website, including redesign and SLW blog launch
- Project manager for VISA personalized debit cards, online accounts, loan apps, online banking, new mobile banking app launch, and vendor selections
- Managed display advertising, content marketing, search engine marketing, social media, graphic design, digital campaigns' strategy and execution
- Established a compliant site upgrade to an A rating for ADA & WCAG accessibility compliance
- Managed website and customer journeys
- Developed omni-channel digital strategies to drive and increase online traffic, generating a 54% increase in loan applications, 66% increase in new accounts and 110% increase in funded loans
- Executed a new online channel for home loans increasing profitability by 25%
- Created an online promotion which increased auto loans an additional 65% for Q4
- Integrated online components for a philanthropic campaign resulting in a 43% increase in donations
Legacy websites
- 2012 - 2021 Mom blog - Features over 1,000 posts, Amazon store, affiliate marketing, Meetup events and seminars
- 2013 - Non-profit veterans website - Features donations pickup scheduler, PayPal donations, calendar of drop-off locations
- 2014 - Cryotherapy website - Features appointment booking, pricing packages, coupons & promos, partner affiliations
- 2015 - Physical therapy website - Features patient forms, scheduler, athlete testimonials
- 2016 - Healthcare products Medi-dyne 2Toms microsite for influencer race campaign
